A’ La Bar
A sub-brand of “Maraboo” restaurant, owned by winner of the Israeli “Iron chef”, Yoav Bar.
Originally a coherent, integral part of the restaurant, the bar is now a separate section, with visual attributes of its own.
The Israeli-French pun implies that although you may sit at the bar you will be able to enjoy gourmet food chosen from the restaurant’s menu.
In reference to that, the logo’s typography was designed in a humoristic manner, while the three words simulate the experience of sitting at the bar.