Arik Bernstein

A true virtuoso in social marketing specializing in consultation and managing marketing strategies in the social media.
The challenge of the project was to incorporate all of the client’s qualifications and fields of expertise and reflect them through the logo alone, without using banal impressions.
The final result presents the initials of the client, the letters “A” and “B”, after a sophisticated typographic styling, creating an iconic smiling figure wearing glasses just like Arik’s.