A magnificent crepe restaurant, located in the heart of Paris, France.
Recently remodeled, the mythological créperie was facing a massive rebranding process, which consisted of logo design, signposting, menus and mainly a new visual language. All of these were designed to fit together in harmony with the fresh and modern interior design planned by the French architect.
In order to generate the nature of the place, the logo was designed so it would look like a spray of chocolate syrup, sprinkled with sweet, colorful candies.
In addition, a series of patterned circles were been created to correspond with the fabric’s decorative bumps on the restaurant’s main wall. That way everyone can feel the ambience and extraordinary atmosphere of the place, without necessarily being there.