The brand new cafeteria at Bezalel academy of art and design, Jerusalem.
As a former Bezalel student it was clear to me that the cafeteria plays a significant role in the students’ lives. Therefore, the road to choosing the strategy was short and smooth, followed by a simple slogan implementing its principles – “It’s a part of you”.
Much like the catch phrase, the visual language was also imposed by the strategy. It presents more than 50 self-made outline drawings of numerous tools and instruments along with food and drinks related to the way of life in the academy, woven together.
The employees’ uniform has illustrated, humorous anecdotes emphasizing the connection between food and art.
Architect: Avi Adi