Derech Hayotzrim

The project comprises products in the gourmet food category, among which are olive oil, mustard, flavored oil, vinegar and vinaigrette dressing.
While Derech hayotzrim only distributes and sells the products, every product is handmade by different producers – each an expert in his field.
The strategy was to present and emphasis the producer of the product, instead of the common serving suggestions. I wanted to create an authentic look, yet to preserve a high-end and exclusive visual impact. The chosen method was monochromatic portrait photography combined with vivid colored graphic elements.
In addition, the brand logo was imprinted both in Gold and Silver foils to enrich the luxurious appearance. The result shows minimalistic labels with high added value.


Published post about Derech Hayotzrim’s design:
Derech Hayotzrim’s products