Edom

Located in Ramat-Negev in Southern Israel, Edom winery produces high quality exquisite wines.
The unique soil and dry desert climate are key for growing grapes rich in fructose with special and aromatic scent.
In approaching the logo project I wanted to visually emphasize the environmental aspect.
In order to accomplish this, I used three basic shapes – rectangle, triangle and a half-circle – arranged in a specific composition so the middle negative space is shown as the area of Ramat-Negev – home of Edom.
Further, the cutting line of the labels was designed as a mountainside so as to represent the local topographic environment.

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