Goshen

The name of the winery is actually a biblical name for the State of Israel.
Such an important piece of information cannot be overlooked when it comes to the logo design.
I wanted to show a connection to the Land of Israel and the Jewish people without the usual clich├ęs.
The result is symmetrical symbol of two identical shapes. Decorative yes, but upon closer observation it reveals the winery name written in the two halves of the Jewish Menorah turned sideways 180 degrees.
Underneath is the logotype utilizing a cuneiform script fashioned in an ancient styling highlighting the historical connection.

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