The challenge in this project was to create a visual system that would be suitable for both professions without diminishing either of them.
The solution was first implemented in the logo, obviously. Sharon’s name was written in bold capital letters while inside them a lipstick smudge was shown.
This expressive touch of color generated the glamour appropriate for a stylist while emphasizing the strong bond to the client’s other skill. To support this motive in the rest of the brand identity, I created a set of icons related both to styling and make-up that accompany the logo in other applications.