Touch By Fusion

Doron Itzhaki, “Fusion” winemaker, flies to a specific winery chosen to produce the wine. There he creates the blend,¬†after selecting the vineyards, grape barrels etc.
Once bottled and labeled the wines are shipped to Israel and distributed here.
The label was designed to create the scent of an ancient wine tradition and family.
Both the styling of the frame, together with the handmade Alsace/Rheinhessen vineyard drawings and serif font, manage to create the look and feel of an old-school wine label, which was our main strategy.
Illustration: Yana Gorelik




Published post about Touch By Fusion’s design:
Gewurztraminer 2010, Alsace